Revolutionary Beauty Trends: The Contrast Makeup Theory
by Lissy Kerr
If you’ve been on TikTok in the last few months, you’ve likely heard about The Contrast Makeup Theory. Introduced by French makeup artist Aliénor, this trend categorizes individuals into three contrast levels—low, medium, and high—based on the tonal differences in their skin, hair, and eye color. By aligning makeup choices with these natural contrasts, the theory helps create harmonious and flattering looks. THE DIFFERENT CONTRAST LEVELS 1. Low Contrast: Characterized by subtle differences in features, such as light skin, hair, and eyes, low-contrast individuals benefit from soft and monochromatic makeup. Aliénor advocates for a “no-makeup” makeup look with delicate shades, like soft pinks or nudes, to enhance features without overwhelming them. 2.Medium Contrast: This category represents a balance between light and dark tones, such as medium skin paired with darker hair and eyes. Makeup styles for this contrast can blend subtle and bold elements, like rosy lipstick or smudgy brown eyeliner, for a polished yet natural effect. 3.High Contrast: Features with dramatic differences, such as fair skin and dark hair or bright eyes and deep skin tones, fall under high contrast. Bold and vibrant makeup, like red lipstick or black eyeliner, complements the striking differences, creating a dramatic and cohesive look.
The trend’s popularity lies in its simplicity and versatility. It provides an easy way to choose makeup that complements each person's unique features, making beauty more approachable and personalized. This approach counters the “one-size-fits-all” mentality prevalent in beauty trends and celebrates individuality. Moreover, the theory aligns with color analysis principles already widely used in fashion and beauty industries. If you’re interested in finding your contrast level, hop on over to TikTok and search “contrast filter.” You can start by exploring where you fall within the contrast levels, then dive into tutorials! Aliénor’s page is packed with easy-to- follow guides tailored to each contrast level, making it simple to experiment with your look. While the Contrast Makeup Theory is a helpful starting point, it’s not rigid. Aliénor encourages creativity, emphasizing that individuals can deviate from their contrast levels for bolder, more eye-catching styles. This flexibility allows for playful experimentation, making the theory inclusive and adaptable to diverse preferences. As someone who considers themselves a novice with makeup, I tried the Contrast Makeup Theory and loved how it transformed my approach to beauty. Highlighting my natural contrasts, the theory made makeup feel intuitive and personal, not just about following trends. I’m excited to keep experimenting and exploring this method—it’s such an empowering way to embrace your unique features!
WINTER 2025 | 67
Powered by FlippingBook